diff --git a/PLAN.md b/PLAN.md
index 28fa8ef..74e6936 100644
--- a/PLAN.md
+++ b/PLAN.md
@@ -191,14 +191,14 @@ Clients configure this DSN in their Sentry SDK — no changes needed on the SDK
 
 ### 4.1 Notification Channels
 
-- [ ] **Email:** on first occurrence of a new issue (not on every event)
-- [ ] **Database (in-app):** notification bell with unread count
+- [x] **Email:** on first occurrence of a new issue (not on every event)
+- [x] **Database (in-app):** notification bell with unread count
 - [ ] Extensible to Slack/webhooks later
 
 ### 4.2 Alert Rules (per project)
 
-- [ ] Notify on: new issue, regression, spike (N events in M minutes)
-- [ ] Per-user mute controls
+- [x] Notify on: new issue, regression, spike (N events in M minutes)
+- [x] Per-user mute controls
 
 ---
 
@@ -252,8 +252,8 @@ Clients configure this DSN in their Sentry SDK — no changes needed on the SDK
 - [x] 13. Status management (resolve, ignore, mute, auto-regression detection)
 
 ### Milestone 3 — Notifications & dashboard
-- [ ] 14. Email notifications on new issue / regression
-- [ ] 15. In-app notification system
+- [x] 14. Email notifications on new issue / regression
+- [x] 15. In-app notification system
 - [x] 16. Overview dashboard with charts (events over time)
 
 ### Milestone 4 — Production-readiness
diff --git a/app/Http/Controllers/AlertRuleController.php b/app/Http/Controllers/AlertRuleController.php
new file mode 100644
index 0000000..67fcf88
--- /dev/null
+++ b/app/Http/Controllers/AlertRuleController.php
@@ -0,0 +1,77 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use App\Models\AlertRule;
+use App\Models\Project;
+use Illuminate\Http\RedirectResponse;
+use Illuminate\Http\Request;
+use Illuminate\View\View;
+
+class AlertRuleController extends Controller
+{
+    public function edit(Request $request, Project $project): View
+    {
+        $this->authorizeProject($request, $project);
+
+        $rules = collect(['new_issue', 'regression', 'spike'])->map(function ($type) use ($project) {
+            return $project->alertRules()->firstOrCreate(
+                ['type' => $type],
+                ['enabled' => true, 'config' => $type === 'spike' ? ['threshold' => 10, 'window_minutes' => 5] : null],
+            );
+        });
+
+        $preference = $request->user()->notificationPreferenceFor($project);
+
+        return view('projects.alerts', [
+            'project' => $project,
+            'rules' => $rules->keyBy('type'),
+            'preference' => $preference,
+        ]);
+    }
+
+    public function update(Request $request, Project $project): RedirectResponse
+    {
+        $this->authorizeProject($request, $project);
+
+        foreach (['new_issue', 'regression', 'spike'] as $type) {
+            $rule = $project->alertRules()->where('type', $type)->first();
+            if ($rule) {
+                $rule->update(['enabled' => $request->boolean("rules.{$type}.enabled")]);
+
+                if ($type === 'spike') {
+                    $rule->update([
+                        'config' => [
+                            'threshold' => max(1, (int) $request->input('rules.spike.threshold', 10)),
+                            'window_minutes' => max(1, (int) $request->input('rules.spike.window_minutes', 5)),
+                        ],
+                    ]);
+                }
+            }
+        }
+
+        return back()->with('status', 'Alert rules updated.');
+    }
+
+    public function updatePreference(Request $request, Project $project): RedirectResponse
+    {
+        $this->authorizeProject($request, $project);
+
+        $pref = $request->user()->notificationPreferenceFor($project);
+        $pref->update([
+            'email_enabled' => $request->boolean('email_enabled'),
+            'database_enabled' => $request->boolean('database_enabled'),
+            'muted' => $request->boolean('muted'),
+        ]);
+
+        return back()->with('status', 'Notification preferences updated.');
+    }
+
+    private function authorizeProject(Request $request, Project $project): void
+    {
+        abort_unless(
+            $request->user()->projects()->where('projects.id', $project->id)->exists(),
+            403,
+        );
+    }
+}
diff --git a/app/Http/Controllers/NotificationController.php b/app/Http/Controllers/NotificationController.php
new file mode 100644
index 0000000..cb38984
--- /dev/null
+++ b/app/Http/Controllers/NotificationController.php
@@ -0,0 +1,40 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use Illuminate\Http\RedirectResponse;
+use Illuminate\Http\Request;
+use Illuminate\View\View;
+
+class NotificationController extends Controller
+{
+    public function index(Request $request): View
+    {
+        $notifications = $request->user()
+            ->notifications()
+            ->latest()
+            ->cursorPaginate(20);
+
+        return view('notifications.index', compact('notifications'));
+    }
+
+    public function markAsRead(Request $request, string $id): RedirectResponse
+    {
+        $notification = $request->user()->notifications()->findOrFail($id);
+        $notification->markAsRead();
+
+        $data = $notification->data;
+        if (! empty($data['project_id']) && ! empty($data['issue_id'])) {
+            return redirect()->route('projects.issues.show', [$data['project_id'], $data['issue_id']]);
+        }
+
+        return back();
+    }
+
+    public function markAllAsRead(Request $request): RedirectResponse
+    {
+        $request->user()->unreadNotifications->markAsRead();
+
+        return back()->with('status', 'All notifications marked as read.');
+    }
+}
diff --git a/app/Models/AlertRule.php b/app/Models/AlertRule.php
new file mode 100644
index 0000000..805f48e
--- /dev/null
+++ b/app/Models/AlertRule.php
@@ -0,0 +1,42 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Concerns\HasUlids;
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+
+class AlertRule extends Model
+{
+    use HasUlids;
+
+    protected $fillable = [
+        'project_id',
+        'type',
+        'enabled',
+        'config',
+    ];
+
+    protected function casts(): array
+    {
+        return [
+            'enabled' => 'boolean',
+            'config' => 'array',
+        ];
+    }
+
+    public function project(): BelongsTo
+    {
+        return $this->belongsTo(Project::class);
+    }
+
+    public function getSpikeThreshold(): int
+    {
+        return $this->config['threshold'] ?? 10;
+    }
+
+    public function getSpikeWindowMinutes(): int
+    {
+        return $this->config['window_minutes'] ?? 5;
+    }
+}
diff --git a/app/Models/NotificationPreference.php b/app/Models/NotificationPreference.php
new file mode 100644
index 0000000..27e7f9b
--- /dev/null
+++ b/app/Models/NotificationPreference.php
@@ -0,0 +1,36 @@
+<?php
+
+namespace App\Models;
+
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+
+class NotificationPreference extends Model
+{
+    protected $fillable = [
+        'user_id',
+        'project_id',
+        'email_enabled',
+        'database_enabled',
+        'muted',
+    ];
+
+    protected function casts(): array
+    {
+        return [
+            'email_enabled' => 'boolean',
+            'database_enabled' => 'boolean',
+            'muted' => 'boolean',
+        ];
+    }
+
+    public function user(): BelongsTo
+    {
+        return $this->belongsTo(User::class);
+    }
+
+    public function project(): BelongsTo
+    {
+        return $this->belongsTo(Project::class);
+    }
+}
diff --git a/app/Models/Project.php b/app/Models/Project.php
index 34f43a8..856ce38 100644
--- a/app/Models/Project.php
+++ b/app/Models/Project.php
@@ -50,6 +50,11 @@ class Project extends Model
         return $this->hasMany(Event::class);
     }
 
+    public function alertRules(): HasMany
+    {
+        return $this->hasMany(AlertRule::class);
+    }
+
     public function regenerateKeys(): void
     {
         $this->update([
diff --git a/app/Models/User.php b/app/Models/User.php
index 4ddf6cb..252531c 100644
--- a/app/Models/User.php
+++ b/app/Models/User.php
@@ -8,6 +8,7 @@ use Illuminate\Database\Eloquent\Attributes\Fillable;
 use Illuminate\Database\Eloquent\Attributes\Hidden;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
 use Illuminate\Database\Eloquent\Relations\BelongsToMany;
+use Illuminate\Database\Eloquent\Relations\HasMany;
 use Illuminate\Foundation\Auth\User as Authenticatable;
 use Illuminate\Notifications\Notifiable;
 
@@ -37,4 +38,18 @@ class User extends Authenticatable
     {
         return $this->projects()->wherePivot('role', 'owner');
     }
+
+    public function notificationPreferences(): HasMany
+    {
+        return $this->hasMany(NotificationPreference::class);
+    }
+
+    public function notificationPreferenceFor(Project $project): NotificationPreference
+    {
+        return $this->notificationPreferences()
+            ->firstOrCreate(
+                ['project_id' => $project->id],
+                ['email_enabled' => true, 'database_enabled' => true, 'muted' => false],
+            );
+    }
 }
diff --git a/app/Notifications/EventSpikeNotification.php b/app/Notifications/EventSpikeNotification.php
new file mode 100644
index 0000000..dd9891d
--- /dev/null
+++ b/app/Notifications/EventSpikeNotification.php
@@ -0,0 +1,63 @@
+<?php
+
+namespace App\Notifications;
+
+use App\Models\Issue;
+use App\Models\Project;
+use Illuminate\Bus\Queueable;
+use Illuminate\Contracts\Queue\ShouldQueue;
+use Illuminate\Notifications\Messages\MailMessage;
+use Illuminate\Notifications\Notification;
+
+class EventSpikeNotification extends Notification implements ShouldQueue
+{
+    use Queueable;
+
+    public function __construct(
+        public Project $project,
+        public Issue $issue,
+        public int $eventCount,
+        public int $windowMinutes,
+    ) {}
+
+    public function via(object $notifiable): array
+    {
+        $pref = $notifiable->notificationPreferenceFor($this->project);
+        $channels = [];
+
+        if ($pref->database_enabled) {
+            $channels[] = 'database';
+        }
+
+        if ($pref->email_enabled) {
+            $channels[] = 'mail';
+        }
+
+        return $channels;
+    }
+
+    public function toMail(object $notifiable): MailMessage
+    {
+        $url = route('projects.issues.show', [$this->project, $this->issue]);
+
+        return (new MailMessage)
+            ->subject("[{$this->project->name}] Spike: {$this->eventCount} events in {$this->windowMinutes}m")
+            ->greeting("Event spike in {$this->project->name}")
+            ->line("{$this->eventCount} events received in the last {$this->windowMinutes} minutes for:")
+            ->line($this->issue->title)
+            ->action('View Issue', $url);
+    }
+
+    public function toArray(object $notifiable): array
+    {
+        return [
+            'type' => 'spike',
+            'project_id' => $this->project->id,
+            'project_name' => $this->project->name,
+            'issue_id' => $this->issue->id,
+            'issue_title' => $this->issue->title,
+            'event_count' => $this->eventCount,
+            'window_minutes' => $this->windowMinutes,
+        ];
+    }
+}
diff --git a/app/Notifications/IssueRegressionNotification.php b/app/Notifications/IssueRegressionNotification.php
new file mode 100644
index 0000000..369c76e
--- /dev/null
+++ b/app/Notifications/IssueRegressionNotification.php
@@ -0,0 +1,61 @@
+<?php
+
+namespace App\Notifications;
+
+use App\Models\Issue;
+use App\Models\Project;
+use Illuminate\Bus\Queueable;
+use Illuminate\Contracts\Queue\ShouldQueue;
+use Illuminate\Notifications\Messages\MailMessage;
+use Illuminate\Notifications\Notification;
+
+class IssueRegressionNotification extends Notification implements ShouldQueue
+{
+    use Queueable;
+
+    public function __construct(
+        public Project $project,
+        public Issue $issue,
+    ) {}
+
+    public function via(object $notifiable): array
+    {
+        $pref = $notifiable->notificationPreferenceFor($this->project);
+        $channels = [];
+
+        if ($pref->database_enabled) {
+            $channels[] = 'database';
+        }
+
+        if ($pref->email_enabled) {
+            $channels[] = 'mail';
+        }
+
+        return $channels;
+    }
+
+    public function toMail(object $notifiable): MailMessage
+    {
+        $url = route('projects.issues.show', [$this->project, $this->issue]);
+
+        return (new MailMessage)
+            ->subject("[{$this->project->name}] Regression: {$this->issue->title}")
+            ->greeting("Issue regressed in {$this->project->name}")
+            ->line("A previously resolved issue has reappeared:")
+            ->line($this->issue->title)
+            ->action('View Issue', $url)
+            ->line("Total occurrences: {$this->issue->times_seen}");
+    }
+
+    public function toArray(object $notifiable): array
+    {
+        return [
+            'type' => 'regression',
+            'project_id' => $this->project->id,
+            'project_name' => $this->project->name,
+            'issue_id' => $this->issue->id,
+            'issue_title' => $this->issue->title,
+            'level' => $this->issue->level,
+        ];
+    }
+}
diff --git a/app/Notifications/NewIssueNotification.php b/app/Notifications/NewIssueNotification.php
new file mode 100644
index 0000000..39dda17
--- /dev/null
+++ b/app/Notifications/NewIssueNotification.php
@@ -0,0 +1,61 @@
+<?php
+
+namespace App\Notifications;
+
+use App\Models\Issue;
+use App\Models\Project;
+use Illuminate\Bus\Queueable;
+use Illuminate\Contracts\Queue\ShouldQueue;
+use Illuminate\Notifications\Messages\MailMessage;
+use Illuminate\Notifications\Notification;
+
+class NewIssueNotification extends Notification implements ShouldQueue
+{
+    use Queueable;
+
+    public function __construct(
+        public Project $project,
+        public Issue $issue,
+    ) {}
+
+    public function via(object $notifiable): array
+    {
+        $pref = $notifiable->notificationPreferenceFor($this->project);
+        $channels = [];
+
+        if ($pref->database_enabled) {
+            $channels[] = 'database';
+        }
+
+        if ($pref->email_enabled) {
+            $channels[] = 'mail';
+        }
+
+        return $channels;
+    }
+
+    public function toMail(object $notifiable): MailMessage
+    {
+        $url = route('projects.issues.show', [$this->project, $this->issue]);
+
+        return (new MailMessage)
+            ->subject("[{$this->project->name}] New issue: {$this->issue->title}")
+            ->greeting("New issue in {$this->project->name}")
+            ->line($this->issue->title)
+            ->when($this->issue->culprit, fn ($mail) => $mail->line("in {$this->issue->culprit}"))
+            ->action('View Issue', $url)
+            ->line("Level: {$this->issue->level}");
+    }
+
+    public function toArray(object $notifiable): array
+    {
+        return [
+            'type' => 'new_issue',
+            'project_id' => $this->project->id,
+            'project_name' => $this->project->name,
+            'issue_id' => $this->issue->id,
+            'issue_title' => $this->issue->title,
+            'level' => $this->issue->level,
+        ];
+    }
+}
diff --git a/app/Services/EventProcessor.php b/app/Services/EventProcessor.php
index 9936015..4e699f9 100644
--- a/app/Services/EventProcessor.php
+++ b/app/Services/EventProcessor.php
@@ -12,6 +12,7 @@ class EventProcessor
     public function __construct(
         private Fingerprinter $fingerprinter,
         private PayloadNormalizer $normalizer,
+        private NotificationDispatcher $notificationDispatcher,
     ) {}
 
     /**
@@ -24,7 +25,9 @@ class EventProcessor
         $fingerprint = $this->fingerprinter->compute($rawPayload);
         $now = Carbon::now();
 
-        $issue = $this->findOrCreateIssue($project, $data, $fingerprint, $now);
+        $isNew = false;
+        $isRegression = false;
+        $issue = $this->findOrCreateIssue($project, $data, $fingerprint, $now, $isNew, $isRegression);
 
         $event = Event::create([
             'issue_id' => $issue->id,
@@ -48,6 +51,8 @@ class EventProcessor
             'raw_payload' => $rawPayload,
         ]);
 
+        $this->dispatchNotifications($project, $issue, $isNew, $isRegression);
+
         return $event;
     }
 
@@ -56,17 +61,23 @@ class EventProcessor
         array $data,
         string $fingerprint,
         Carbon $now,
+        bool &$isNew,
+        bool &$isRegression,
     ): Issue {
         $issue = Issue::where('project_id', $project->id)
             ->where('fingerprint', $fingerprint)
             ->first();
 
         if ($issue) {
-            $this->updateExistingIssue($issue, $data, $now);
+            $isRegression = $this->updateExistingIssue($issue, $data, $now);
+            $isNew = false;
 
             return $issue;
         }
 
+        $isNew = true;
+        $isRegression = false;
+
         return $this->createNewIssue($project, $data, $fingerprint, $now);
     }
 
@@ -101,7 +112,7 @@ class EventProcessor
         ]);
     }
 
-    private function updateExistingIssue(Issue $issue, array $data, Carbon $now): void
+    private function updateExistingIssue(Issue $issue, array $data, Carbon $now): bool
     {
         $wasResolved = $issue->status === 'resolved';
 
@@ -110,7 +121,11 @@ class EventProcessor
 
         if ($wasResolved) {
             $issue->markRegression();
+
+            return true;
         }
+
+        return false;
     }
 
     private function buildTitle(?array $exception, ?string $message): string
@@ -147,4 +162,21 @@ class EventProcessor
 
         return $function ? "{$file} in {$function}" : $file;
     }
+
+    private function dispatchNotifications(
+        Project $project,
+        Issue $issue,
+        bool $isNew,
+        bool $isRegression,
+    ): void {
+        if ($isNew) {
+            $this->notificationDispatcher->onNewIssue($project, $issue);
+        }
+
+        if ($isRegression) {
+            $this->notificationDispatcher->onRegression($project, $issue);
+        }
+
+        $this->notificationDispatcher->checkSpike($project, $issue);
+    }
 }
diff --git a/app/Services/NotificationDispatcher.php b/app/Services/NotificationDispatcher.php
new file mode 100644
index 0000000..ea7c6df
--- /dev/null
+++ b/app/Services/NotificationDispatcher.php
@@ -0,0 +1,97 @@
+<?php
+
+namespace App\Services;
+
+use App\Models\AlertRule;
+use App\Models\Event;
+use App\Models\Issue;
+use App\Models\Project;
+use App\Notifications\EventSpikeNotification;
+use App\Notifications\IssueRegressionNotification;
+use App\Notifications\NewIssueNotification;
+use Illuminate\Support\Carbon;
+use Illuminate\Support\Facades\Notification;
+
+class NotificationDispatcher
+{
+    public function onNewIssue(Project $project, Issue $issue): void
+    {
+        if (! $this->ruleEnabled($project, 'new_issue')) {
+            return;
+        }
+
+        $recipients = $this->getRecipients($project);
+        Notification::send($recipients, new NewIssueNotification($project, $issue));
+    }
+
+    public function onRegression(Project $project, Issue $issue): void
+    {
+        if (! $this->ruleEnabled($project, 'regression')) {
+            return;
+        }
+
+        $recipients = $this->getRecipients($project);
+        Notification::send($recipients, new IssueRegressionNotification($project, $issue));
+    }
+
+    public function checkSpike(Project $project, Issue $issue): void
+    {
+        $rule = $project->alertRules()
+            ->where('type', 'spike')
+            ->where('enabled', true)
+            ->first();
+
+        if (! $rule) {
+            return;
+        }
+
+        $threshold = $rule->getSpikeThreshold();
+        $windowMinutes = $rule->getSpikeWindowMinutes();
+
+        $recentCount = Event::where('issue_id', $issue->id)
+            ->where('created_at', '>=', Carbon::now()->subMinutes($windowMinutes))
+            ->count();
+
+        if ($recentCount < $threshold) {
+            return;
+        }
+
+        // Only send once per spike window — check if we already notified
+        $alreadyNotified = $project->users()
+            ->first()
+            ?->notifications()
+            ->where('type', EventSpikeNotification::class)
+            ->where('created_at', '>=', Carbon::now()->subMinutes($windowMinutes))
+            ->whereJsonContains('data->issue_id', $issue->id)
+            ->exists();
+
+        if ($alreadyNotified) {
+            return;
+        }
+
+        $recipients = $this->getRecipients($project);
+        Notification::send(
+            $recipients,
+            new EventSpikeNotification($project, $issue, $recentCount, $windowMinutes),
+        );
+    }
+
+    private function ruleEnabled(Project $project, string $type): bool
+    {
+        $rule = $project->alertRules()->where('type', $type)->first();
+
+        // Default: enabled if no rule exists (opt-out model)
+        return $rule === null || $rule->enabled;
+    }
+
+    private function getRecipients(Project $project)
+    {
+        return $project->users()
+            ->get()
+            ->filter(function ($user) use ($project) {
+                $pref = $user->notificationPreferenceFor($project);
+
+                return ! $pref->muted;
+            });
+    }
+}
diff --git a/database/migrations/2026_03_19_000005_create_alert_rules_table.php b/database/migrations/2026_03_19_000005_create_alert_rules_table.php
new file mode 100644
index 0000000..d36dbd7
--- /dev/null
+++ b/database/migrations/2026_03_19_000005_create_alert_rules_table.php
@@ -0,0 +1,27 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    public function up(): void
+    {
+        Schema::create('alert_rules', function (Blueprint $table) {
+            $table->ulid('id')->primary();
+            $table->foreignUlid('project_id')->constrained()->cascadeOnDelete();
+            $table->string('type'); // 'new_issue', 'regression', 'spike'
+            $table->boolean('enabled')->default(true);
+            $table->json('config')->nullable(); // e.g. {"threshold": 10, "window_minutes": 5} for spike
+            $table->timestamps();
+
+            $table->unique(['project_id', 'type']);
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('alert_rules');
+    }
+};
diff --git a/database/migrations/2026_03_19_000006_create_notification_preferences_table.php b/database/migrations/2026_03_19_000006_create_notification_preferences_table.php
new file mode 100644
index 0000000..726617f
--- /dev/null
+++ b/database/migrations/2026_03_19_000006_create_notification_preferences_table.php
@@ -0,0 +1,28 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    public function up(): void
+    {
+        Schema::create('notification_preferences', function (Blueprint $table) {
+            $table->id();
+            $table->foreignId('user_id')->constrained()->cascadeOnDelete();
+            $table->foreignUlid('project_id')->constrained()->cascadeOnDelete();
+            $table->boolean('email_enabled')->default(true);
+            $table->boolean('database_enabled')->default(true);
+            $table->boolean('muted')->default(false);
+            $table->timestamps();
+
+            $table->unique(['user_id', 'project_id']);
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('notification_preferences');
+    }
+};
diff --git a/database/migrations/2026_03_19_174210_create_notifications_table.php b/database/migrations/2026_03_19_174210_create_notifications_table.php
new file mode 100644
index 0000000..d738032
--- /dev/null
+++ b/database/migrations/2026_03_19_174210_create_notifications_table.php
@@ -0,0 +1,31 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    /**
+     * Run the migrations.
+     */
+    public function up(): void
+    {
+        Schema::create('notifications', function (Blueprint $table) {
+            $table->uuid('id')->primary();
+            $table->string('type');
+            $table->morphs('notifiable');
+            $table->text('data');
+            $table->timestamp('read_at')->nullable();
+            $table->timestamps();
+        });
+    }
+
+    /**
+     * Reverse the migrations.
+     */
+    public function down(): void
+    {
+        Schema::dropIfExists('notifications');
+    }
+};
diff --git a/resources/views/layouts/navigation.blade.php b/resources/views/layouts/navigation.blade.php
index 63682c6..4303dd8 100644
--- a/resources/views/layouts/navigation.blade.php
+++ b/resources/views/layouts/navigation.blade.php
@@ -21,6 +21,9 @@
                         <x-nav-link :href="route('projects.issues.index', $currentProject)" :active="request()->routeIs('projects.issues.*')">
                             Issues
                         </x-nav-link>
+                        <x-nav-link :href="route('projects.alerts.edit', $currentProject)" :active="request()->routeIs('projects.alerts.*')">
+                            Alerts
+                        </x-nav-link>
                         <x-nav-link :href="route('projects.settings', $currentProject)" :active="request()->routeIs('projects.settings')">
                             Settings
                         </x-nav-link>
@@ -55,6 +58,19 @@
                     </x-dropdown>
                 @endif
 
+                {{-- Notification Bell --}}
+                @php($unreadCount = Auth::user()->unreadNotifications()->count())
+                <a href="{{ route('notifications.index') }}" class="relative p-2 text-gray-400 hover:text-gray-600 transition" title="Notifications">
+                    <svg class="w-5 h-5" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor">
+                        <path stroke-linecap="round" stroke-linejoin="round" d="M14.857 17.082a23.848 23.848 0 0 0 5.454-1.31A8.967 8.967 0 0 1 18 9.75V9A6 6 0 0 0 6 9v.75a8.967 8.967 0 0 1-2.312 6.022c1.733.64 3.56 1.085 5.455 1.31m5.714 0a24.255 24.255 0 0 1-5.714 0m5.714 0a3 3 0 1 1-5.714 0" />
+                    </svg>
+                    @if($unreadCount > 0)
+                        <span class="absolute -top-0.5 -right-0.5 inline-flex items-center justify-center px-1.5 py-0.5 text-[10px] font-bold leading-none text-white bg-red-500 rounded-full">
+                            {{ $unreadCount > 99 ? '99+' : $unreadCount }}
+                        </span>
+                    @endif
+                </a>
+
                 <x-dropdown align="right" width="48">
                     <x-slot name="trigger">
                         <button class="inline-flex items-center px-3 py-2 border border-transparent text-sm leading-4 font-medium rounded-md text-gray-500 bg-white hover:text-gray-700 focus:outline-none transition ease-in-out duration-150">
diff --git a/resources/views/notifications/index.blade.php b/resources/views/notifications/index.blade.php
new file mode 100644
index 0000000..e718838
--- /dev/null
+++ b/resources/views/notifications/index.blade.php
@@ -0,0 +1,75 @@
+<x-app-layout>
+    <x-slot name="header">
+        <div class="flex items-center justify-between">
+            <h2 class="font-semibold text-xl text-gray-800 leading-tight">Notifications</h2>
+            @if(Auth::user()->unreadNotifications->count() > 0)
+                <form method="POST" action="{{ route('notifications.mark-all-read') }}">
+                    @csrf
+                    <x-secondary-button type="submit">Mark All as Read</x-secondary-button>
+                </form>
+            @endif
+        </div>
+    </x-slot>
+
+    <div class="py-8">
+        <div class="max-w-3xl mx-auto sm:px-6 lg:px-8">
+
+            @if(session('status'))
+                <div class="mb-4 bg-green-50 border border-green-200 text-green-700 px-4 py-3 rounded-md text-sm">
+                    {{ session('status') }}
+                </div>
+            @endif
+
+            @if($notifications->isEmpty())
+                <div class="bg-white overflow-hidden shadow-sm sm:rounded-lg p-12 text-center text-gray-500">
+                    No notifications yet.
+                </div>
+            @else
+                <div class="bg-white overflow-hidden shadow-sm sm:rounded-lg divide-y divide-gray-200">
+                    @foreach($notifications as $notification)
+                        @php
+                            $data = $notification->data;
+                            $isUnread = $notification->read_at === null;
+                            $typeLabel = match($data['type'] ?? '') {
+                                'new_issue' => 'New Issue',
+                                'regression' => 'Regression',
+                                'spike' => 'Spike',
+                                default => 'Notification',
+                            };
+                            $typeColor = match($data['type'] ?? '') {
+                                'new_issue' => 'bg-blue-100 text-blue-800',
+                                'regression' => 'bg-orange-100 text-orange-800',
+                                'spike' => 'bg-red-100 text-red-800',
+                                default => 'bg-gray-100 text-gray-600',
+                            };
+                        @endphp
+                        <a href="{{ route('notifications.read', $notification->id) }}"
+                           class="block px-6 py-4 hover:bg-gray-50 transition {{ $isUnread ? 'bg-indigo-50/30' : '' }}">
+                            <div class="flex items-start gap-3">
+                                @if($isUnread)
+                                    <span class="mt-2 w-2 h-2 rounded-full bg-indigo-500 shrink-0"></span>
+                                @else
+                                    <span class="mt-2 w-2 h-2 shrink-0"></span>
+                                @endif
+                                <div class="flex-1 min-w-0">
+                                    <div class="flex items-center gap-2 mb-1">
+                                        <span class="inline-flex px-2 py-0.5 rounded-full text-[10px] font-semibold {{ $typeColor }}">{{ $typeLabel }}</span>
+                                        <span class="text-xs text-gray-400">{{ $data['project_name'] ?? '' }}</span>
+                                        <span class="text-xs text-gray-400 ml-auto">{{ $notification->created_at->diffForHumans() }}</span>
+                                    </div>
+                                    <p class="text-sm text-gray-900 truncate">{{ $data['issue_title'] ?? '' }}</p>
+                                    @if(($data['type'] ?? '') === 'spike')
+                                        <p class="text-xs text-gray-500 mt-0.5">{{ $data['event_count'] ?? 0 }} events in {{ $data['window_minutes'] ?? 0 }}m</p>
+                                    @endif
+                                </div>
+                            </div>
+                        </a>
+                    @endforeach
+                </div>
+                <div class="mt-4">
+                    {{ $notifications->links() }}
+                </div>
+            @endif
+        </div>
+    </div>
+</x-app-layout>
diff --git a/resources/views/projects/alerts.blade.php b/resources/views/projects/alerts.blade.php
new file mode 100644
index 0000000..b9d38f7
--- /dev/null
+++ b/resources/views/projects/alerts.blade.php
@@ -0,0 +1,135 @@
+<x-app-layout>
+    @php($currentProject = $project)
+
+    <x-slot name="header">
+        <h2 class="font-semibold text-xl text-gray-800 leading-tight">{{ $project->name }} &mdash; Alert Rules</h2>
+    </x-slot>
+
+    <div class="py-8">
+        <div class="max-w-3xl mx-auto sm:px-6 lg:px-8 space-y-6">
+
+            @if(session('status'))
+                <div class="bg-green-50 border border-green-200 text-green-700 px-4 py-3 rounded-md text-sm">
+                    {{ session('status') }}
+                </div>
+            @endif
+
+            {{-- Alert Rules --}}
+            <div class="bg-white overflow-hidden shadow-sm sm:rounded-lg p-6">
+                <h3 class="text-lg font-medium text-gray-900 mb-1">Alert Rules</h3>
+                <p class="text-sm text-gray-500 mb-6">Configure when notifications are sent for this project.</p>
+
+                <form method="POST" action="{{ route('projects.alerts.update', $project) }}" class="space-y-6">
+                    @csrf
+                    @method('PATCH')
+
+                    {{-- New Issue --}}
+                    <div class="flex items-center justify-between py-3 border-b border-gray-100">
+                        <div>
+                            <div class="font-medium text-gray-900">New Issue</div>
+                            <div class="text-sm text-gray-500">Notify when a new issue is first seen.</div>
+                        </div>
+                        <label class="relative inline-flex items-center cursor-pointer">
+                            <input type="hidden" name="rules[new_issue][enabled]" value="0">
+                            <input type="checkbox" name="rules[new_issue][enabled]" value="1" class="sr-only peer" {{ ($rules['new_issue']->enabled ?? true) ? 'checked' : '' }}>
+                            <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-indigo-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-indigo-600"></div>
+                        </label>
+                    </div>
+
+                    {{-- Regression --}}
+                    <div class="flex items-center justify-between py-3 border-b border-gray-100">
+                        <div>
+                            <div class="font-medium text-gray-900">Regression</div>
+                            <div class="text-sm text-gray-500">Notify when a resolved issue reappears.</div>
+                        </div>
+                        <label class="relative inline-flex items-center cursor-pointer">
+                            <input type="hidden" name="rules[regression][enabled]" value="0">
+                            <input type="checkbox" name="rules[regression][enabled]" value="1" class="sr-only peer" {{ ($rules['regression']->enabled ?? true) ? 'checked' : '' }}>
+                            <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-indigo-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-indigo-600"></div>
+                        </label>
+                    </div>
+
+                    {{-- Spike --}}
+                    <div class="py-3 border-b border-gray-100">
+                        <div class="flex items-center justify-between">
+                            <div>
+                                <div class="font-medium text-gray-900">Event Spike</div>
+                                <div class="text-sm text-gray-500">Notify when an issue receives many events in a short window.</div>
+                            </div>
+                            <label class="relative inline-flex items-center cursor-pointer">
+                                <input type="hidden" name="rules[spike][enabled]" value="0">
+                                <input type="checkbox" name="rules[spike][enabled]" value="1" class="sr-only peer" {{ ($rules['spike']->enabled ?? true) ? 'checked' : '' }}>
+                                <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-indigo-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-indigo-600"></div>
+                            </label>
+                        </div>
+                        <div class="mt-4 flex items-center gap-4 text-sm">
+                            <div class="flex items-center gap-2">
+                                <x-input-label for="spike_threshold" value="Threshold" />
+                                <x-text-input id="spike_threshold" name="rules[spike][threshold]" type="number" min="1" class="w-20"
+                                    :value="$rules['spike']->config['threshold'] ?? 10" />
+                                <span class="text-gray-500">events in</span>
+                            </div>
+                            <div class="flex items-center gap-2">
+                                <x-text-input id="spike_window" name="rules[spike][window_minutes]" type="number" min="1" class="w-20"
+                                    :value="$rules['spike']->config['window_minutes'] ?? 5" />
+                                <span class="text-gray-500">minutes</span>
+                            </div>
+                        </div>
+                    </div>
+
+                    <x-primary-button>Save Alert Rules</x-primary-button>
+                </form>
+            </div>
+
+            {{-- Personal Notification Preferences --}}
+            <div class="bg-white overflow-hidden shadow-sm sm:rounded-lg p-6">
+                <h3 class="text-lg font-medium text-gray-900 mb-1">Your Notification Preferences</h3>
+                <p class="text-sm text-gray-500 mb-6">Control how you receive notifications for this project.</p>
+
+                <form method="POST" action="{{ route('projects.alerts.preference', $project) }}" class="space-y-6">
+                    @csrf
+                    @method('PATCH')
+
+                    <div class="flex items-center justify-between py-3 border-b border-gray-100">
+                        <div>
+                            <div class="font-medium text-gray-900">Email Notifications</div>
+                            <div class="text-sm text-gray-500">Receive alert emails for this project.</div>
+                        </div>
+                        <label class="relative inline-flex items-center cursor-pointer">
+                            <input type="hidden" name="email_enabled" value="0">
+                            <input type="checkbox" name="email_enabled" value="1" class="sr-only peer" {{ $preference->email_enabled ? 'checked' : '' }}>
+                            <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-indigo-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-indigo-600"></div>
+                        </label>
+                    </div>
+
+                    <div class="flex items-center justify-between py-3 border-b border-gray-100">
+                        <div>
+                            <div class="font-medium text-gray-900">In-App Notifications</div>
+                            <div class="text-sm text-gray-500">Show notifications in the bell icon.</div>
+                        </div>
+                        <label class="relative inline-flex items-center cursor-pointer">
+                            <input type="hidden" name="database_enabled" value="0">
+                            <input type="checkbox" name="database_enabled" value="1" class="sr-only peer" {{ $preference->database_enabled ? 'checked' : '' }}>
+                            <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-indigo-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-indigo-600"></div>
+                        </label>
+                    </div>
+
+                    <div class="flex items-center justify-between py-3 border-b border-gray-100">
+                        <div>
+                            <div class="font-medium text-red-600">Mute All</div>
+                            <div class="text-sm text-gray-500">Completely suppress all notifications from this project.</div>
+                        </div>
+                        <label class="relative inline-flex items-center cursor-pointer">
+                            <input type="hidden" name="muted" value="0">
+                            <input type="checkbox" name="muted" value="1" class="sr-only peer" {{ $preference->muted ? 'checked' : '' }}>
+                            <div class="w-11 h-6 bg-gray-200 peer-focus:ring-2 peer-focus:ring-red-300 rounded-full peer peer-checked:after:translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:start-[2px] after:bg-white after:border-gray-300 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-red-600"></div>
+                        </label>
+                    </div>
+
+                    <x-primary-button>Save Preferences</x-primary-button>
+                </form>
+            </div>
+
+        </div>
+    </div>
+</x-app-layout>
diff --git a/routes/web.php b/routes/web.php
index e806300..b56b259 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -1,8 +1,10 @@
 <?php
 
+use App\Http\Controllers\AlertRuleController;
 use App\Http\Controllers\DashboardController;
 use App\Http\Controllers\EventController;
 use App\Http\Controllers\IssueController;
+use App\Http\Controllers\NotificationController;
 use App\Http\Controllers\ProfileController;
 use App\Http\Controllers\ProjectController;
 use Illuminate\Support\Facades\Route;
@@ -28,6 +30,14 @@ Route::middleware(['auth', 'verified'])->group(function () {
     Route::patch('/projects/{project}/issues/{issue}/status', [IssueController::class, 'updateStatus'])->name('projects.issues.status');
 
     Route::get('/projects/{project}/issues/{issue}/events/{event}', [EventController::class, 'show'])->name('projects.issues.events.show');
+
+    Route::get('/projects/{project}/alerts', [AlertRuleController::class, 'edit'])->name('projects.alerts.edit');
+    Route::patch('/projects/{project}/alerts', [AlertRuleController::class, 'update'])->name('projects.alerts.update');
+    Route::patch('/projects/{project}/alerts/preference', [AlertRuleController::class, 'updatePreference'])->name('projects.alerts.preference');
+
+    Route::get('/notifications', [NotificationController::class, 'index'])->name('notifications.index');
+    Route::get('/notifications/{id}/read', [NotificationController::class, 'markAsRead'])->name('notifications.read');
+    Route::post('/notifications/mark-all-read', [NotificationController::class, 'markAllAsRead'])->name('notifications.mark-all-read');
 });
 
 Route::middleware('auth')->group(function () {