analytics/app/Services/AnalyticsQueryService.php

<?php

namespace App\Services;

use App\Models\AnalyticsSession;
use App\Models\PageView;
use App\Models\Visitor;
use App\Models\Website;
use Illuminate\Support\Carbon;
use Illuminate\Support\Collection;
use Illuminate\Support\Facades\DB;

class AnalyticsQueryService
{
    public function __construct(
        private readonly Website $website,
        private readonly Carbon $from,
        private readonly Carbon $to,
    ) {}

    public static function for(Website $website, Carbon $from, Carbon $to): self
    {
        return new self($website, $from->startOfDay(), $to->endOfDay());
    }

    // ---- Summary Metrics ----

    public function totalPageViews(): int
    {
        return PageView::where('website_id', $this->website->id)
            ->whereBetween('viewed_at', [$this->from, $this->to])
            ->count();
    }

    public function uniqueVisitors(): int
    {
        return PageView::where('website_id', $this->website->id)
            ->whereBetween('viewed_at', [$this->from, $this->to])
            ->distinct('visitor_id')
            ->count('visitor_id');
    }

    public function totalSessions(): int
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->count();
    }

    public function bounceRate(): float
    {
        $total = $this->totalSessions();
        if ($total === 0) {
            return 0;
        }

        $bounced = AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->where('is_bounce', true)
            ->count();

        return round(($bounced / $total) * 100, 1);
    }

    public function avgSessionDuration(): float
    {
        return round(
            (float) AnalyticsSession::where('website_id', $this->website->id)
                ->whereBetween('started_at', [$this->from, $this->to])
                ->avg('duration') ?? 0,
        );
    }

    public function avgPagesPerSession(): float
    {
        return round(
            (float) AnalyticsSession::where('website_id', $this->website->id)
                ->whereBetween('started_at', [$this->from, $this->to])
                ->avg('pages_count') ?? 0,
            1,
        );
    }

    public function summary(): array
    {
        return [
            'page_views' => $this->totalPageViews(),
            'visitors' => $this->uniqueVisitors(),
            'sessions' => $this->totalSessions(),
            'bounce_rate' => $this->bounceRate(),
            'avg_duration' => $this->avgSessionDuration(),
            'avg_pages' => $this->avgPagesPerSession(),
        ];
    }

    // ---- Time Series ----

    public function visitorsOverTime(): Collection
    {
        $days = $this->from->diffInDays($this->to);
        $groupFormat = $days <= 2 ? '%Y-%m-%d %H:00' : '%Y-%m-%d';
        $carbonFormat = $days <= 2 ? 'Y-m-d H:00' : 'Y-m-d';

        $pageViews = PageView::where('website_id', $this->website->id)
            ->whereBetween('viewed_at', [$this->from, $this->to])
            ->select(
                DB::raw("strftime('{$groupFormat}', viewed_at) as period"),
                DB::raw('COUNT(*) as page_views'),
                DB::raw('COUNT(DISTINCT visitor_id) as visitors'),
            )
            ->groupBy('period')
            ->orderBy('period')
            ->get()
            ->keyBy('period');

        $sessions = AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->select(
                DB::raw("strftime('{$groupFormat}', started_at) as period"),
                DB::raw('COUNT(*) as sessions'),
            )
            ->groupBy('period')
            ->orderBy('period')
            ->get()
            ->keyBy('period');

        $periods = collect();
        $cursor = $this->from->copy();
        $increment = $days <= 2 ? 'addHour' : 'addDay';

        while ($cursor->lte($this->to)) {
            $key = $cursor->format($carbonFormat);
            $pv = $pageViews->get($key);
            $sess = $sessions->get($key);

            $periods->push([
                'period' => $key,
                'page_views' => $pv ? $pv->page_views : 0,
                'visitors' => $pv ? $pv->visitors : 0,
                'sessions' => $sess ? $sess->sessions : 0,
            ]);

            $cursor->$increment();
        }

        return $periods;
    }

    // ---- Audience: Geographic ----

    public function visitorsByCountry(int $limit = 50): Collection
    {
        return Visitor::where('website_id', $this->website->id)
            ->whereNotNull('country')
            ->whereHas('pageViews', fn ($q) => $q->whereBetween('viewed_at', [$this->from, $this->to]))
            ->select('country', DB::raw('COUNT(*) as visitors'))
            ->groupBy('country')
            ->orderByDesc('visitors')
            ->limit($limit)
            ->get();
    }

    public function visitorsByCity(int $limit = 50): Collection
    {
        return Visitor::where('website_id', $this->website->id)
            ->whereNotNull('city')
            ->whereHas('pageViews', fn ($q) => $q->whereBetween('viewed_at', [$this->from, $this->to]))
            ->select('country', 'region', 'city', DB::raw('COUNT(*) as visitors'))
            ->groupBy('country', 'region', 'city')
            ->orderByDesc('visitors')
            ->limit($limit)
            ->get();
    }

    // ---- Audience: Technology ----

    public function visitorsByBrowser(int $limit = 20): Collection
    {
        return $this->visitorGroupedBy('browser', $limit);
    }

    public function visitorsByOS(int $limit = 20): Collection
    {
        return $this->visitorGroupedBy('os', $limit);
    }

    public function visitorsByDeviceType(int $limit = 10): Collection
    {
        return $this->visitorGroupedBy('device_type', $limit);
    }

    public function visitorsByScreenResolution(int $limit = 20): Collection
    {
        return $this->visitorGroupedBy('screen_resolution', $limit);
    }

    // ---- Audience: Language ----

    public function visitorsByLanguage(int $limit = 20): Collection
    {
        return $this->visitorGroupedBy('language', $limit);
    }

    // ---- Audience: New vs Returning ----

    public function newVsReturning(): array
    {
        $activeVisitorIds = PageView::where('website_id', $this->website->id)
            ->whereBetween('viewed_at', [$this->from, $this->to])
            ->distinct()
            ->pluck('visitor_id');

        $total = $activeVisitorIds->count();
        if ($total === 0) {
            return ['new' => 0, 'returning' => 0, 'new_pct' => 0, 'returning_pct' => 0];
        }

        $returning = AnalyticsSession::where('website_id', $this->website->id)
            ->whereIn('visitor_id', $activeVisitorIds)
            ->select('visitor_id')
            ->groupBy('visitor_id')
            ->havingRaw('COUNT(*) > 1')
            ->get()
            ->count();

        $new = $total - $returning;

        return [
            'new' => $new,
            'returning' => $returning,
            'new_pct' => round(($new / $total) * 100, 1),
            'returning_pct' => round(($returning / $total) * 100, 1),
        ];
    }

    // ---- Acquisition: Traffic Sources ----

    public function trafficSources(int $limit = 50): Collection
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->select(
                DB::raw("COALESCE(NULLIF(referrer_domain, ''), 'Direct') as source"),
                DB::raw('COUNT(*) as sessions'),
                DB::raw('SUM(CASE WHEN is_bounce = 1 THEN 1 ELSE 0 END) as bounces'),
                DB::raw('AVG(duration) as avg_duration'),
                DB::raw('AVG(pages_count) as avg_pages'),
            )
            ->groupBy('source')
            ->orderByDesc('sessions')
            ->limit($limit)
            ->get();
    }

    // ---- Acquisition: Campaigns (UTM) ----

    public function campaigns(int $limit = 50): Collection
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->whereNotNull('utm_source')
            ->select(
                'utm_source', 'utm_medium', 'utm_campaign',
                DB::raw('COUNT(*) as sessions'),
                DB::raw('SUM(CASE WHEN is_bounce = 1 THEN 1 ELSE 0 END) as bounces'),
                DB::raw('AVG(duration) as avg_duration'),
            )
            ->groupBy('utm_source', 'utm_medium', 'utm_campaign')
            ->orderByDesc('sessions')
            ->limit($limit)
            ->get();
    }

    // ---- Acquisition: Referrers ----

    public function referrers(int $limit = 50): Collection
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->whereNotNull('referrer_domain')
            ->where('referrer_domain', '!=', '')
            ->select(
                'referrer_domain',
                DB::raw('COUNT(*) as sessions'),
                DB::raw('SUM(CASE WHEN is_bounce = 1 THEN 1 ELSE 0 END) as bounces'),
                DB::raw('AVG(duration) as avg_duration'),
            )
            ->groupBy('referrer_domain')
            ->orderByDesc('sessions')
            ->limit($limit)
            ->get();
    }

    // ---- Behavior: Pages ----

    public function topPages(int $limit = 50): Collection
    {
        return PageView::where('website_id', $this->website->id)
            ->whereBetween('viewed_at', [$this->from, $this->to])
            ->select(
                'path',
                DB::raw('COUNT(*) as views'),
                DB::raw('COUNT(DISTINCT visitor_id) as unique_views'),
                DB::raw('AVG(time_on_page) as avg_time'),
            )
            ->groupBy('path')
            ->orderByDesc('views')
            ->limit($limit)
            ->get();
    }

    // ---- Behavior: Landing Pages ----

    public function landingPages(int $limit = 50): Collection
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->whereNotNull('entry_page')
            ->select(
                'entry_page as path',
                DB::raw('COUNT(*) as sessions'),
                DB::raw('SUM(CASE WHEN is_bounce = 1 THEN 1 ELSE 0 END) as bounces'),
                DB::raw('AVG(duration) as avg_duration'),
            )
            ->groupBy('entry_page')
            ->orderByDesc('sessions')
            ->limit($limit)
            ->get();
    }

    // ---- Behavior: Exit Pages ----

    public function exitPages(int $limit = 50): Collection
    {
        return AnalyticsSession::where('website_id', $this->website->id)
            ->whereBetween('started_at', [$this->from, $this->to])
            ->whereNotNull('exit_page')
            ->select(
                'exit_page as path',
                DB::raw('COUNT(*) as exits'),
            )
            ->groupBy('exit_page')
            ->orderByDesc('exits')
            ->limit($limit)
            ->get();
    }

    // ---- Events: Overview ----

    public function eventsOverview(int $limit = 50): Collection
    {
        return \App\Models\Event::where('website_id', $this->website->id)
            ->whereBetween('occurred_at', [$this->from, $this->to])
            ->select(
                'name',
                'category',
                DB::raw('COUNT(*) as total'),
                DB::raw('COUNT(DISTINCT visitor_id) as unique_visitors'),
                DB::raw('SUM(CAST(value AS REAL)) as total_value'),
            )
            ->groupBy('name', 'category')
            ->orderByDesc('total')
            ->limit($limit)
            ->get();
    }

    // ---- Events: Detail ----

    public function eventDetail(string $eventName): Collection
    {
        return \App\Models\Event::where('website_id', $this->website->id)
            ->whereBetween('occurred_at', [$this->from, $this->to])
            ->where('name', $eventName)
            ->select(
                'action', 'label',
                DB::raw('COUNT(*) as total'),
                DB::raw('SUM(CAST(value AS REAL)) as total_value'),
            )
            ->groupBy('action', 'label')
            ->orderByDesc('total')
            ->get();
    }

    // ---- Events: Trending ----

    public function eventTrending(string $eventName): Collection
    {
        $days = $this->from->diffInDays($this->to);
        $groupFormat = $days <= 2 ? '%Y-%m-%d %H:00' : '%Y-%m-%d';
        $carbonFormat = $days <= 2 ? 'Y-m-d H:00' : 'Y-m-d';

        $data = \App\Models\Event::where('website_id', $this->website->id)
            ->whereBetween('occurred_at', [$this->from, $this->to])
            ->where('name', $eventName)
            ->select(
                DB::raw("strftime('{$groupFormat}', occurred_at) as period"),
                DB::raw('COUNT(*) as total'),
            )
            ->groupBy('period')
            ->orderBy('period')
            ->get()
            ->keyBy('period');

        $periods = collect();
        $cursor = $this->from->copy();
        $increment = $days <= 2 ? 'addHour' : 'addDay';

        while ($cursor->lte($this->to)) {
            $key = $cursor->format($carbonFormat);
            $periods->push([
                'period' => $key,
                'total' => $data->get($key)?->total ?? 0,
            ]);
            $cursor->$increment();
        }

        return $periods;
    }

    // ---- Helpers ----

    private function visitorGroupedBy(string $column, int $limit): Collection
    {
        return Visitor::where('website_id', $this->website->id)
            ->whereNotNull($column)
            ->where($column, '!=', '')
            ->whereHas('pageViews', fn ($q) => $q->whereBetween('viewed_at', [$this->from, $this->to]))
            ->select($column, DB::raw('COUNT(*) as visitors'))
            ->groupBy($column)
            ->orderByDesc('visitors')
            ->limit($limit)
            ->get();
    }

    // ---- Conversions ----

    public function conversionsReport(): Collection
    {
        $goals = \App\Models\Goal::where('website_id', $this->website->id)->get();
        $totalSessions = $this->totalSessions();

        return $goals->map(function ($goal) use ($totalSessions) {
            $completions = \App\Models\GoalConversion::where('goal_id', $goal->id)
                ->whereBetween('converted_at', [$this->from, $this->to])
                ->count();

            $totalValue = \App\Models\GoalConversion::where('goal_id', $goal->id)
                ->whereBetween('converted_at', [$this->from, $this->to])
                ->sum('value');

            return (object) [
                'id' => $goal->id,
                'name' => $goal->name,
                'type' => $goal->type,
                'is_active' => $goal->is_active,
                'completions' => $completions,
                'conversion_rate' => $totalSessions > 0 ? round(($completions / $totalSessions) * 100, 2) : 0,
                'total_value' => $totalValue,
            ];
        });
    }

    public function goalCompletionsOverTime(): Collection
    {
        $days = $this->from->diffInDays($this->to);
        $groupFormat = $days <= 2 ? '%Y-%m-%d %H:00' : '%Y-%m-%d';
        $carbonFormat = $days <= 2 ? 'Y-m-d H:00' : 'Y-m-d';

        $data = \App\Models\GoalConversion::where('website_id', $this->website->id)
            ->whereBetween('converted_at', [$this->from, $this->to])
            ->select(
                DB::raw("strftime('{$groupFormat}', converted_at) as period"),
                DB::raw('COUNT(*) as completions'),
            )
            ->groupBy('period')
            ->orderBy('period')
            ->get()
            ->keyBy('period');

        $periods = collect();
        $cursor = $this->from->copy();
        $increment = $days <= 2 ? 'addHour' : 'addDay';

        while ($cursor->lte($this->to)) {
            $key = $cursor->format($carbonFormat);
            $periods->push([
                'period' => $key,
                'completions' => $data->get($key)?->completions ?? 0,
            ]);
            $cursor->$increment();
        }

        return $periods;
    }

    // ---- Real-Time ----

    public static function activeVisitors(Website $website, int $minutes = 5): int
    {
        return AnalyticsSession::where('website_id', $website->id)
            ->where('ended_at', '>=', Carbon::now()->subMinutes($minutes))
            ->distinct('visitor_id')
            ->count('visitor_id');
    }
}